Which term refers to events or factors outside a business that it cannot control?

The term that refers to events or factors outside a business that it cannot control is "external factors." These factors include various elements such as economic conditions, social changes, technological advancements, political influences, and legal regulations that can impact the business environment but are beyond the direct influence of the organization. Recognizing these external factors is crucial for businesses as they often shape market conditions and consumer behaviors, which can significantly affect strategic planning and decision-making.

In contrast, internal influences refer to elements within the organization that can be controlled, such as company culture, management policies, and employee performance. Market trends are specific patterns or movements in consumer preferences or purchasing behavior that can be influenced by external factors but are not synonymous with the broader, uncontrollable influences. Operational elements are related to the internal processes and resources of a business, which also fall under the organization's control. Understanding the distinction between these terms helps businesses navigate their external environment effectively.