Which is NOT a step in launching a new product?

Launching a new product typically involves a series of structured steps aimed at ensuring the product meets market needs and is successfully received by consumers. The correct choice identifies an action that, while integral to the overall logistics of product distribution, is not considered a foundational step in the actual launch process.

Market research plays a critical role in understanding consumer needs, preferences, and market trends, which helps inform the direction of product development. Product development is essential as it involves the creation and refinement of the product based on insights gathered during market research. Testing is also crucial, as it ensures that the product performs well, meets quality standards, and resonates with the intended audience before it is made available for general sale.

On the other hand, shipping is more logistical and operational, occurring after the key steps of research, development, and testing have been completed. It focuses on the distribution of the product to retailers or directly to consumers, rather than on the foundational elements of launch that ensure the product is viable and appealing in the market. Thus, shipping, while necessary for a full product launch strategy, is not part of the initial steps that lead to the introduction of the product itself.