What term describes brochures, product sheets, and case studies that contain current and relevant information?

The term that describes brochures, product sheets, and case studies containing current and relevant information is company literature. This type of literature serves as a critical tool for businesses to communicate the details of their products or services, showcasing their features, benefits, and real-world applications. Brochures and product sheets are designed to inform potential customers and stakeholders about what the company offers, while case studies often illustrate successful implementations or customer testimonials, emphasizing the value of the product or service in practical scenarios.

In contrast, market research typically refers to the systematic gathering and analysis of data about consumers, competitors, and the overall market, which is broader than the specific informational content found in company literature. Promotional materials are focused on marketing and sales efforts aimed at enticing customers, while informative articles, although useful for sharing knowledge, may not always represent the company’s proprietary information or current offerings as effectively as company literature does.