What term describes a company's product sales as a percentage of total sales in its industry?

Market share refers to a company's product sales as a percentage of total sales within its industry. It is a critical metric that helps businesses understand their relative size in comparison to competitors and indicates how much of the market their products occupy. By measuring market share, a company can assess its performance and strategy within the entire market landscape.

For instance, if a company has a 25% market share in its industry, it means that 25% of all sales in that market are attributed to that company's products. This information is invaluable for strategic planning, as it can influence decisions about marketing, product development, and growth strategies.

Other terms mentioned, such as sales volume, refer specifically to the amount of product sold, while brand equity pertains to the value derived from customer perceptions and loyalty to a brand. Market position typically describes how a company or product is perceived in the context of its competitors, which is broader than the specific metric provided by market share.