What role does digital marketing play for enterprises?

Digital marketing is crucial for enterprises as it primarily involves utilizing online channels to enhance brand visibility. This approach allows businesses to reach a broader audience through various platforms such as social media, email, search engines, and websites. By leveraging digital marketing, companies can create targeted advertising campaigns that are more effective and cost-efficient compared to traditional methods. Additionally, online channels can facilitate direct interaction with customers, improving engagement and brand recognition.

The other options either misrepresent the broader role of digital marketing or focus on antiquated practices. While enhancing customer service is a component of business operations, digital marketing's primary focus lies in online engagement and brand promotion. Digital marketing extends beyond the limitations of print advertising, aiming not just at sustaining traditional methods but rather at innovating and expanding the reach of brands in the digital space.