What is the concept of 'business innovation'?

The concept of 'business innovation' revolves primarily around developing new ideas or enhancing existing products and services. This process enables businesses to stay competitive in a rapidly changing market and respond to customer needs more effectively. Innovation can take many forms, such as introducing groundbreaking technologies, redesigning current offerings, or even streamlining processes to deliver more value to consumers.

While improving employee retention rates, minimizing production costs, and creating marketing campaigns are essential aspects of running a business, they do not encapsulate the essence of innovation itself. These activities might contribute to a company's overall performance and sustainability, but they do not directly align with the core definition of business innovation, which is fundamentally about creating value through new and improved offerings.