What is defined as the meeting of customers' needs after they have purchased a product?

After-sales service is the process that involves providing support to customers after they have purchased a product. This can include various activities such as installation, maintenance, repairs, and answering customer queries about the product. The goal of after-sales service is to ensure customer satisfaction, enhance the customer experience, and build long-term relationships with customers. It recognizes that the purchase does not mark the end of the customer experience; rather, it is an opportunity to provide additional value and support.

Other options, while related to customer service, do not encompass the full scope of activities done after a sale. Product warranty typically refers to the guarantee provided by the manufacturer regarding the quality and lifespan of the product, but it does not cover the ongoing interaction or support provided to the customer. Customer support can also apply to pre-sale inquiries or issues; it is not exclusively tied to the post-purchase phase. A product return policy specifically addresses conditions under which customers can return products, which is just one aspect of after-sales service. Thus, while each of these elements is important in the overall customer service strategy, after-sales service specifically refers to the ongoing support and engagement that occurs after the purchase has been made.