What does a feasibility study evaluate?

A feasibility study evaluates the viability of a proposed business or project by analyzing various factors such as economic, technical, legal, operational, and scheduling aspects. The goal is to determine whether the idea is feasible and worth pursuing. It involves assessing potential risks, costs, benefits, and challenges, helping stakeholders make informed decisions about whether to move forward with the project.

In this context, while branding, employee performance, and marketing strategies are important elements of a business's overall success, they are not the primary focus of a feasibility study. Instead, feasibility studies concentrate specifically on the potential for a new initiative to succeed in the current market environment, making option B the correct choice.