What do 'B2B' and 'B2C' stand for in marketing?

In marketing, 'B2B' stands for business-to-business, and 'B2C' stands for business-to-consumer. These terms delineate the type of audience that a business targets with its products or services.

In B2B transactions, businesses provide goods or services to other businesses, often involving larger quantities and more complex negotiations. This can include manufacturers selling to wholesalers or companies providing software solutions to other corporations. The marketing strategies here tend to focus on relationship-building and demonstrating value and efficiency.

On the other hand, B2C transactions involve businesses selling directly to individual consumers. The marketing approach typically focuses on creating brand awareness and engaging potential customers through emotional appeal and convenience. B2C marketing strategies often leverage social media, advertising, and promotions to attract and retain consumers.

The other options are incorrect as they do not accurately define the terms used in the context of marketing. For instance, "brand-to-brand" and "brand-to-consumer" do not reflect the common usage of B2B and B2C, as there is a lack of formal meaning behind those phrases in standard marketing practices. Likewise, "business-to-bank" and "bank-to-consumer" as well as "business-to-browser" and "browser-to